"It's all designed to blow our minds, but our minds won't really be blown…"

by Katie Pizzuto on January 16, 2009

in Uncategorized

I get bombarded on a daily basis, by emails from PR and marketing firms in the food/wine industry. Some of these are press releases, and others are merely round-ups of headlines from major publications. And it never fails to amaze me just how much crap is being written and read out there. The worst are, of course, the many holiday pieces, repeatedly telling you which wines will pair best with your turkey, which are the romantic Valentine wines, which to bring to your next barbecue, and which make the perfect Christmas gifts for the discerning wine lover. Bleck.

But lately, the headlines are so inane I actually struggle to believe they can keep a straight face when they propose the idea to their editor:

Wine Suggestions for soon-to-be President Obama (i.e. “Put down the beer”)
Fruity, But no Trip to the Candy Store (a synopsis of gay-friendly wines?!?)
Value-Priced Wines from France do Exist (duh.)
Five Things to Watch for in 2009 (including Giants’ golf handicaps and Madoff investment strategies)
2008’s Most Memorable Wines (for those wine critics who DON’T already have Alzheimer’s)

photo by Gary Trask/Casino City

photo by Gary Trask/Casino City

The one that really got my goat, however, came in yesterday from the apex of journalism known as Casino City Times. The article was titled “Wine Entrepreneur Takes Center Stage at Affiliate Summit”. No big deal, right? The ONLY reason I bothered to click on the link was because the first paragraph read as follows:

LAS VEGAS, Nevada -– Wine entrepreneur Gary Vaynerchuk was making his keynote address at the sold-out Affiliate Summit West in Las Vegas Monday morning when in the midst of his spirited speech he began dropping a few expletives.

THIS, my friends is what has become of mainstream media. Reporters from Sin City, the adult playground where gambling, whoring and debauchery reign supreme, can’t seem to wrap their little heads around the fact that someone might curse every now and then, in the middle of what happens to always be a very passionate (and articulate) speech. Rather than focus on the message, this jackass focused on delivery, including infantile rants like, “his not-fit-for-Sunday-School choice of words.” Grow the fuck up, will you? Are we not adults? Why does it take you several paragraphs to get to the crux of who GaryV is and what he does? Why was it important to preface it all by putting a microscope to a couple of curses? Belching, I would’ve understood. Farting, even better. But swearing? THAT is newsworthy? And in Vegas of all places? I’m rendered speechless—sort of.

{ 9 comments… read them below or add one }

1 Coupe 60 January 16, 2009

I wouldn’t be surprised if the article wasn’t ghosted by GV’s publicist…. any publicity is good publicity…and they included a photo with his name on a Jets jersey… what the fuck is an Affiliate Summit West confernece anyway?

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2 Katie Pizzuto January 16, 2009

A bunch of marketing blowhards, Coupe, that’s what it is. I want a jersey with my name on it, damnit! Maybe “WINEWENCH” or “GONZO”…anyone out there looking to surprise me on my birthday, problem solved! 🙂

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3 Coupe 60 January 16, 2009

“Shut the Fuck up and go get me a sandwich Bitch” 🙂

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4 Katie Pizzuto January 16, 2009

That’s turkey pot pie, dickhead. 😉

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5 Linsey January 16, 2009

number 1 – when is ur birthday

number 2 – i still owe you some british toffee

number 3 – bloody hell!

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6 Katie January 16, 2009

1. April first
2. Yes you do!
3. You can do better than that!

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7 Linsey January 16, 2009

1 cool!

2 uh huh will buy and send asap

3 one is English, one doesnt f***ing swear… lol

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8 Linsey January 17, 2009

bought ur toffee today – will send it soon 🙂

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9 Katie January 17, 2009

There is a special place in heaven for you, Lin!!

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